Ever been scrolling your newsfeed and see something that gives you one of life’s ah-ha moments? That’s what happened to Bree Ebbinghaus, Kind is the New Pretty founder. She came across a tweet from John Mayer that read, “If you’re pretty you’re pretty, but the only way to be beautiful is to be loving. Otherwise, it’s just congratulations about your face.” This got Bree thinking about what it truly means to be pretty or beautiful.

She and her family have always practiced and believed in the merits of kindness and giving back to others. Kendall, Bree’s daughter, was born on September 11th. Due to this being a day associated with sadness across the nation, Bree and her family try to bring some sunshine to a dark day to celebrate. They do this by performing random acts of kindness. This has become a tradition for all birthdays in the Ebbinghaus household. Like the time they took coffee and bagels to the firehouse, brought sub sandwiches to the police department, or wrote thank you notes for the school custodian to name a few. Because of how rewarding Bree found giving back to others, she thought of how she could bring a touch of kindness to everyday life while encouraging others to do the same. Hence, the concept of Kind is the New Pretty was born.

Erich, Bree, and their three children are currently supporting Kenzi’s Causes as a family. Kenzi’s Causes gives back to families across Colorado through multiple events such as the Holiday Toy Shop and Packz 4 Kidz. They also sponsor families who are in need through their Kenzi’s Kidz Program. Kenzi’s Causes is our Featured Partner in Kind meaning a portion of every sale goes directly to them every month!

For more information about Kind is the New Pretty, please visit their website at: https://kindisthenewpretty.com/

Raising funds for a non-profit organization is constant and continual.  We could not do what we do without the help and assistance of our generous sponsors.  With their partnerships, we are able to throw galas and host events where we can raise awareness and funds to help the kids and families of Denver.

Today we highlight our sponsor ABdenver.

If you’ve never heard of ABdenver, it is definitely worth your time to check out their website, www.abdenver.com, to see the beautiful digital artwork they’ve created.  They are a Denver and Minneapolis based online advertising agency with a focus on creating brand advocates, “artfully.”  The gorgeous imagery and the smart layouts shown all over their website attest to this artful side!  Some of ABdenver’s “gold stars” include holding the all-time fundraising record for United Way in Minneapolis as well as the attendance record at the National Western Centennial.  We love working with people who have shown such dedication to their causes and interests!

ABdenver first heard about Dolls for Daughters® at our annual benefit a few years back.  They “felt the speakers had tremendous poise and spoke from the heard.  We sit through a lot of benefits and this one made me feel something.”  ABdenver says, “To quote the Little Prince, ‘It is only with the heart that one can see rightly, what is essential is invisible to the eye.’  Dolls for Daughters® helps the heart to smile.  If that’s not an artful organizational quality, we don’t know what is.  We’re tickled, therefore, to be advocates.”

ABdenver has worked with many organizations such as libraries, special needs, United Way, and many other non-profits, helping them raise funds and awareness.  Dolls for Daughters® is the first organization they’ve worked with that is so focused on helping kids…”and joy.”  This year at our Annual Gala, ABdenver donated some “microchip cookies” for our schwag bags!  They had a table at our Auction and they commented:

“At the dinner three things stood out.

1. The amount of the ask was appropriate.
2. The live auction was not annoying, kinda folksy and even funny.
3. It was timed just right and again, the main talk was very moving.

We will definitely do it again.”

And we’ll be honored to have them back!

We understand that there are many organizations which our sponsors could be a part of, ABdenver works with us because we align with their values.  In their own words, “The best partnerships are those that focus on helping the non-profit “get the word out” in what we might call an “invasive” fashion. You need a message that invades the public conscience and becomes hard to forget.  Some businesses support a charity to get their own name out there. Nothing wrong with that. It’s more fun to get the charity out there–in unorthodox ways. It can translate to real star power.”

It is truly an honor to have such amazing, like-minded businesses championing for us and our cause.  Sharing the vision of helping the kids and families in Denver allows our work together to be uplifting and prosperous for all involved.

We’d like to give another huge THANK YOU to ABdenver for being such amazing and generous sponsors.  We look forward to working with you more!